The Chinese smartphone manufacturer Transssion (formerly Tecno Telecom), is planning to launch its smartphone business in India effective in Q2 of 2016.
According to Gordon Zhang vice director of TeleAnalysis.
“Tecno will launch India operations in Q2, 2016 and launch smartphones.”
In the African market the company has been very active for last 9 years. During that time they have increased their market share thanks to a sound localization strategy.
“Once it launches India operations, the company is planning to go step wise. First, the focus is on getting supply chain to India. Second, make in India and sell in India. Third, focus is to make in India and sell to Africa. Fourth, is to make in India and sell to other emerging markets,”
“In 2014, Transsion did total sales of 46 million whereas in 2015 the company sold 59.2 million and in 2016 plans are to sell 80 million mobile phones,” said Zhang.
Established in July 2006 Transsion Holdings, is a high-tech enterprise concentrating in R&D, production, sale and service of smartphones and currently has a bundle of smartphone brands – iTel, Tecno, Carlcare and Infinix.
The firm has bureaus in Nigeria, Dubai, Tanzania, Kenya, Becesngal and Cameroon and has a plant in Ethiopia, apart from a plant in China. The Ethiopia factory has around 1,000 employees and exports smartphones to Nigeria, Angola and Tanzania. In China, Transsion assemblies 300 thousand smartphones per day.
The company Transsion Holding not only makes smartphones but they also make tablet, lightning, accessories and home appliances.